As the number of ad-supported media opportunities continues to shrink, brands must find unique and interesting ways to integrate with content across a variety of platforms. The Brand Entertainment Awards showcases this renaissance across film, audio, documentaries, live events, products, web series, music festivals, animation, fashion shows, gaming and much more.

Rebranded from its previous incarnation as the Brand Film Awards, the program now encompasses and celebrates the full gamut of branded content integrations in modern marketing, including - but not limited to - brand films.

This unique awards program uplifts and celebrates the new wave of marketing storytelling as it meshes with consumer entertainment, while rewarding the brands, agencies and craftspeople leading the way in their fields.

This program is not for TV commercials. Though it resists easy definition, branded content typically focuses on a story rather than a brand, product or service. Jurors reserve the right to reject any entry they feel does not meet this definition.

DATE

Tuesday, June 6, 2023 - 3:00pm ET

ALLISON (ALLY) POLLY

ALLISON (ALLY) POLLY

HEAD OF ORIGINAL PROGRAMMING

PEPSICO CONTENT STUDIO

As Head of Original Programming Ally oversees development and production, rights management and film financing for feature film, TV and short form projects on behalf of global brands including Pepsi, Gatorade and Rockstar. Her projects have premiered in competition at Sundance, Tribeca, SXSW, TIFF and have been distributed on Netflix, Amazon, Apple, Showtime, HBO, ESPN and theatrically.

She was most recently executive producer of Showtime’s “The Show: California Love,” featuring Dr. Dre about the making of Pepsi Super Bowl Halftime LVI.

Ally was the Head of Strategy and Brand Partnerships at Filmaka, one of the first digital entertainment studios where she created a monetization and original content strategy connecting filmmakers to global brands. Filmaka was started by Wim Wenders, Werner Herzog, Deepak Nayar and Sandy Grushow.

She is a graduate of Brown University and studied documentary filmmaking with Albert Maysles at NYU Film School.

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